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Company History

Date History of MRS
November 30, 1959 Founding of company.
April 1960 Start of retailer panel surveys (inventory audit).
April 1961 Start of advertising statistical services.
May 1962 Transfer of Head Office to Nishigahara, Kita-ku.
March 1964 Osaka branch opens to expand services in the Kansai region.
Start of electrical appliance store panel surveys.
January 1966 Expansion of MRS retailer panel to 8 major regions.
March 1970 Expansion of electrical appliance store panel surveys nationwide.
January 1971 Companywide shift to computerized management of services.
March 1971 Advertising statistics department spun off as MRS Advertising Research, Inc
March 1974 MRS retailer panel expanded nationwide
July 1975 Start of MRS Menu Census.
November 1978 Start of MRS nationwide consumer panel (MRS Consumer Index).
August 1982 Research into the utilization of processed food POS, commissioned by the Ministry of Agriculture, Forestry and Fisheries.
Start of body fashion panel.
March 1985 Start of operation of Purchaser Follow-up System.
December 1985 Transfer of MRS Panel Sales Department to Irifune, Chuo-ku.
May 1988 Concentration of the Head Office Sales Departments in the Irifune Office (Chuo-ku).
September 1989 Shimokitazawa Monitor Room opens.
1991 Opening of the Asaka Office: transfer of the MRS Panel Production Department to the Asaka Office.
January 1995 All head office departments centralize by moving to Otsuka, Bunkyo-ku.
April 1996 MRS panel business spun off as MRS.
November 1998 Group Interview Room opens in Otsuka offices.
July 1999 Shinjuku Monitor Room opens.
October 1999 Conclusion of an agency contract with iMi Net (Lifemedia, Inc.).
Introduction of CAPI (Computer-Assisted Personal Interview).
August 2000 Start of operation of Internet Survey Monitors: MRS Quasi-Random-Sampling-Internet-Monitors (commonly known as MRS Monitors) focused on ensuring randomness.
October 2000 Start of MOT (MRS Omnibus Topics)
December 2000 Start of operation of publicly-recruited Internet survey volunteer monitors.
January 2001 Start of “Free Answer Processing System” service.
February 2001 Acquisition of Privacy Mark certification by MRS.
March 2002 Creation of MRS survey guidelines concerning labeling of allergenic ingredients to meet the requirements of amended ingredient labeling regulations of the "Food Hygiene Law".
April 2002 Introduction of JMRQSstandards concerning the operation of qualitative surveys.
May 2002 Creation of MRS survey guidelines to meet the requirements of the "Design Law".
October 2002 Start of Tracking Surveys (Tokyo Metropolitan Area).
March 2003 Privacy Mark certification renewal (first time).
December 2004 MRS Menu Census option: release of Christmas/New Year survey results.
March 2005 Privacy Mark certification renewal (second time).


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