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Research Methods

Capabilities
Responding reliably to your needs with our special know-how is the business of MRS.

* Internet Survey
* Qualitative Research (Focus Group, Depth)
* CLT (Central Location Test)
* Face-to-Face Interview
* Mail Survey
* Telephone Survey
* HUT (Home Use Test)


Internet Survey
Employs various Internet entities and our own monitors. Surveys cover the full range of mobile telephones, bottled water, alcoholic beverages, PCs, and much more. Provides immediate feedback.


Qualitative Research
Points Considered in Designing Focus Group Interviews
In focus group interviews, it is important to extract potential needs and criteria as well as tangible requirements, problems, evaluation factors and decision criteria. It is also necessary to encourage good rapport and lively discussion among respondents. For these purposes, we often incorporate some game methods into our interview designing.

Moderators: Outside contractors
Analyzers: Inside researchers/planners
Number of Interviews: Approximately 200 groups/year
Interview Purposes: Product (concept/name/package) development,
consumer purchase habits/intentions, etc.


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