Internet Explorer (6.x以降)
Netscape Communicator (6.x以降)
||日本語 | English
Responding reliably to your needs with our special know-how is the business of MRS.
* Internet Survey
* Qualitative Research (Focus Group, Depth)
* CLT (Central Location Test)
* Face-to-Face Interview
* Mail Survey
* Telephone Survey
* HUT (Home Use Test)
Employs various Internet entities and our own monitors. Surveys cover the full range of mobile telephones, bottled water, alcoholic beverages, PCs, and much more. Provides immediate feedback.
Points Considered in Designing Focus Group Interviews
In focus group interviews, it is important to extract potential needs and criteria as well as tangible requirements, problems, evaluation factors and decision criteria. It is also necessary to encourage good rapport and lively discussion among respondents. For these purposes, we often incorporate some game methods into our interview designing.
|Number of Interviews:
||Approximately 200 groups/year
||Product (concept/name/package) development,
consumer purchase habits/intentions, etc.
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