日本語 | English
Contact Us

Facilities

MRS has set up the following facilities, which we believe are necessary for the collection of data of a consistent quality.


Monitor Rooms
* MRS owns permanent monitor rooms in Shimokitazawa and Shinjuku.
Central Location Tests: held approximately 700 times per year (approximately 35,000 respondents)


Interview Room
* MRS has set up an Interview Room in its Head Office building.
There is a full range of equipment that can be used including quad-field video recording devices, voice recording devices, PCs, projectors, etc.


Instruction and Collection Room
* Home visit interview surveys: sample of approximately 50,000 respondents per year


Survey Monitors
* Through the utilization of Survey Monitors (MRS monitors and partner company’s monitors) it is possible to reduce the expenses arising from implementation of the on-site survey compared to the expenses incurred by former survey techniques.

Other
* We offer CAPI, the Mobile Video Player, and the Bar Code Handy Scanner.



Monitor Rooms (Central Location Test Venues)
■ MRS has set up permanent monitor rooms in Nishi Shinjuku and Shimokitazawa.
■ We are supplying the equipment necessary for surveys in abundance.
■ At rented rooms preference evaluations involving cooking are often forbidden. However, because MRS has its own rooms we can use them in a manner tailored to the requirements of our customers, for example as virtual stores, simple group interviews, etc.
■ We also provide surveys consisting only of field works.

Shinjuku Monitor Room

Location: 5F, Daini Takakura Bldg., 1-9-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo
(→map is here)

* The monitor room is located in an area with many department stores, financial institutions, post offices, large camera stores, restaurants, etc.
* This room is particularly well suited for surveys of white collar workers and female office workers aged between 20 and 59. It is also possible to recruit housewives.

Shimokitazawa Monitor Room

Location: 3F, SS Bldg., 2-12-10 Kitazawa, Setagaya-ku, Tokyo
(→map is here)

* This monitor room is in an area that is a base for the transmission of information to young people (high school students, university students). And housewives can also be easily recruited.
* There are many places to go to the theatre or to enjoy fine dining or fashion so many kinds of people come here.
Equipment that can be used in the monitor rooms
Refrigerated show case / ice cream show case / large refrigerator /
microwave oven / toaster oven / ice box / other cooking equipment /
Television / video/digital camera / others / product shelves (one-sided) /
product shelves (two-sided) / reach-in cooler / and much more

   




Interview Room
* MRS has set up an Interview Room in its Head Office.
* It can be used for surveys that involve food or drink tastings.
* We also rent out the room only.

Head Office Interview Room

Location: 6F, Shin-Otsuka Plaza Bldg., 5-9-2 Otsuka, Bunkyo-ku, Tokyo
→map is here

Interviewers / Monitors

Interviewers

* We have a network of 250 interviewers and they are able to implement surveys in the Tokyo Metropolitan Area and the Kansai Area.
* For nationwide surveys we can use a network that includes partner companies.
* We can also provide sampling of survey respondents with a low incidence rate in Central Location Tests, Group Interviews, etc., primarily in the Tokyo Metropolitan Area.

MRS Monitors

* We haveown MRS monitors which we can use for various kinds of researches, such as home visit interview survey, mail survey, internet survey and HUT. * The total number of MRS monitors: n=29,000
* We can use other monitors in addition to those above.


Introduction to CAPI, Mobile Video Players, and Bar Code Handy Scanners
We are using new technologies to reconstruct the know-how we have cultivated through our long years of survey experience.
And we are achieving fast input and output.

CAPI System
(Computer Assisted Personal Interview)

* CAPI is a system that makes it possible for the respondents themselves to respond to the questionnaire using a computer. The CAPI System can be utilized for Central Location Tests, etc.
* Still images, video, and audio can be played back.
* CAPI enables fast processing from the implementation of the survey through to collation of the data.




[Screen shots of the questionnaire]

Mobile Video Player

* This palm-sized mobile video player enables play back of high quality video and audio. It is used for home visit surveys, etc.
* Because we possess 90 Mobile Video Players we can implement large-scale surveys using these devices.

Bar Code Handy Scanner

* This is a scanner with a small and light body which anyone can use easily and it can be used comfortably for a long time.
* The scanner can read bar codes of a variety of shapes and quality levels. Furthermore, the scanner is sturdy enough to be used outdoors.
* Because we possess 360 Bar Code Handy Scanners, we can implement large scale surveys using these devices.


©2010 Marketing Research Service,Inc., all right reserved.