Research Methods
Responding reliably to your needs with our special know-how is the business of MRS.
- Internet Survey
- Qualitative Research (Focus Group, Depth)
- CLT (Central Location Test)
- Face-to-Face Interview
- Mail Survey
- Telephone Survey
- HUT (Home Use Test)
Specialty Areas
PRODUCT
Concept Test
New Product Development Research
Design Evaluation Research
Usage and Attitude Research
BRAND
Brand Image Research
Brand Equity Research
COMMUNICATION
Advertising Concept Testing
Copy Testing
Measuring Advertising Effectiveness
BUSINESS
Business-to-Business Research
RETAIL
Retail Research
OPINION POLL
Public Opinion Poll
We provide advanced marketing research backed by a proven track record and a reliable network.